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europeanfan
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PostSubject: thesis about Mao   Fri Mar 23, 2012 11:47 am

Hello guys!

This year I'm graduating my university, and I'm writing my final work about "using image of famous people in advertisements".

The big part of my 2nd chapter is description of Mao's career and her commercials. Many Hearts I'd be grateful, if you could help me with one thing.

I'm not sure, but as I remember one year ago one of Mao's sponsor wanted to (or did?) end cooperation with Mao, because she wasn't able to land her jumps at compettions (as I remember in commercial of this company she did some jump). I can't find any article about that, can you help me and give the name of this company? It would be veeeeeeeeeery useful to me. Cloud 9
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zarinaballerina
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PostSubject: Re: thesis about Mao   Fri Mar 23, 2012 2:50 pm

I think the company that eneded the cooperation last year was Olympus. But I don't have any links to articles.

And your thesis sounds very interesting. Good luck with that!
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maowataiyo
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PostSubject: Re: thesis about Mao   Fri Mar 23, 2012 3:09 pm

I think you're talking about the company called, "Lotte". I don't think the company ended their sponsorship with Mao. However, they did stop airing a commercial for the chocolate "Crunky" when Mao did not make it to the GPF. A lot has been criticized about that decision since other sponsors did not stop airing her commercials and a lot of Japanese saw that as a marketing ploy by Lotte to hurt Mao's image.
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zarinaballerina
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PostSubject: Re: thesis about Mao   Fri Mar 23, 2012 4:25 pm

You're right maowataiyo I remember that, though I think they're still Mao's sponsor, while Olympus hasn't renewed the contract. I don't remember if they had given any explanation for terminating the contract though...
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maowataiyo
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PostSubject: Re: thesis about Mao   Fri Mar 23, 2012 7:27 pm

Yeah, Mao & Mai had a contract with Olympus. I'm glad they didn't renew it Razz

These are some articles about Mao's marketability:
http://www.advertimes.com/20111222/article46734/

http://www.nikkei.com/sports/column/article/g=96958A88889DE1E5EBEAE0E4E0E2E3E1E2E3E0E2E3E0E2E2E2E2E2E2;df=4;p=9694E3E0E2E6E0E2E3E2EAEAE2E2

http://hochi.yomiuri.co.jp/sports/winter/news/20100817-OHT1T00219.htm
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europeanfan
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PostSubject: Re: thesis about Mao   Sat Mar 24, 2012 12:35 am

Thank you maowataiyo and zarinaballerina! You helped me sooooooooo much Worship Daisies for you
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maowataiyo
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PostSubject: Re: thesis about Mao   Sat Mar 24, 2012 3:45 pm

Cool. Congrats on graduating and hope your thesis rocks! Rockstar
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ballerinamao
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PostSubject: Re: thesis about Mao   Sat Mar 24, 2012 4:11 pm

it's soo cool that you chose to write about Mao, pretty creative and i like all the others wish you all luck
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